Guided Rafting Adventures in Colorado
Colorado Rafting Company
Colorado Rafting Company partnered with Espy Solutions to increase visibility in a competitive rafting market and drive more qualified bookings during a short but critical peak season.
Through technical SEO, strategic content, and performance-driven Google Ads, the website has become a consistent driver of traffic, engagement, and revenue.
By targeting high-intent searches like “rafting near Denver” and “Clear Creek rafting,” and continuously optimizing both organic and paid channels, the company has built a scalable marketing foundation that delivers measurable results year after year.
CRC Site Session Growth 2022–2025
How a focused SEO, content strategy, and paid search campaign transformed website traffic into a scalable booking engine.
Colorado Rafting Company partnered with Espy Solutions to improve visibility and capture high-intent search demand in a competitive, seasonal market. Since implementation, the website has experienced rapid growth in sessions, engagement, and conversions—driven by a combination of organic search expansion and performance-driven Google Ads campaigns.
Site Session Growth
- Site sessions increased ▲ 123% YoY (2023 vs 2022)
- Site sessions increased ▲ 170% growth (2024 vs 2023)
- Site sessions increased ▲ 26% growth (2025 vs 2024)
Keyword Growth & Search Visibility
Ranking for High-Intent Rafting Searches in Colorado
As part of the SEO strategy, we focused on improving rankings for high-intent, location-based keywords that directly align with booking behavior.
Colorado Rafting Company now ranks in the top 3–5 positions (upper page 1) for several competitive, high-intent search terms—where the majority of organic clicks occur.
By securing these top positions, the company has significantly increased visibility for users actively planning rafting trips near Denver and across Colorado’s mountain destinations.
